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Corporate Art Programme in France, Corporate Collections, Management Art Collection |
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F&A advises mid-sized to large corporations, institutions and professional firms on the best way to develop their art programme and to answer their corporate needs. |
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Corporate collections are recognized as being a powerful tool contributing to the public perception of the company by expressing its mission and purpose. Supporting an art programme enables the company to convey a succesful image, one that inspires confidence to clients, employees, suppliers, the press and the community at large.
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Moreover, through active management of the art collection, the company will make the most of marketing opportunities and foster public relations.
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Many companies seek to personalize their image even further through their art programme by selecting a corporate theme, or by focusing on a specific art mouvement or a group of artists representing the countries in which they do business. |
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A corporate collection lives through the company’s different business cycles and should thus be built or developed with a long term view, a strong commitment and a broad consensus among top managers, so that it may also appreciate and build real asset value over time. |
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